Swedish side AIK based in the capital of Stockholm recently announced their new sponsorship deal with Nike, by releasing an eye-catching and rather exclusive pre-season kit. AIK has been sponsored by Adidas since 1988, and are now trying their luck with Nike. And it seems to be a match made in heaven.
Modest? Fuck no. Appropriate? Hell yes.
AIK is a sleeping giant in Scandinavian football, with overly presumptuous fans and players (even though they haven’t seen silverware since 2009). Expectations are huge every season, and the whole club is just basking in the most noxious of hubris. Kind of like a Swedish Hamburg.
Nike utilises the all-black kit to pay homage to the AIK team of 1901, a side that won the clubs second ever league title. The team of 1901 was also the one to debut the now standardized black kits for the club, in contrast to the previously sported white kits.