Swedish side AIK based in the capital of Stockholm recently announced their new sponsorship deal with Nike, by releasing an eye-catching and rather exclusive pre-season kit. AIK has been sponsored by Adidas since 1988, and are now trying their luck with Nike. And it seems to be a match made in heaven.
AIK & Nike teased their fans on social media for weeks before dropping the kit, with cryptic videos and images of a blacked out team crest and captions such as ”Ett nytt år – en ny era” which translates to ”A new year – a new era”, and ”Det vi gör i år kommer att gå till historien”: ”Our actions this year will go down in history”.
Modest? Fuck no. Appropriate? Hell yes.
AIK is a sleeping giant in Scandinavian football, with overly presumptuous fans and players (even though they haven’t seen silverware since 2009). Expectations are huge every season, and the whole club is just basking in the most noxious of hubris. Kind of like a Swedish Hamburg.
Nike utilises the all-black kit to pay homage to the AIK team of 1901, a side that won the clubs second ever league title. The team of 1901 was also the one to debut the now standardized black kits for the club, in contrast to the previously sported white kits.
A mere 127 shirts were made, a homage to the 127 years of the clubs existence. The shirts were drawn to 127 lucky AIK fans in an email raffle – and it seems that they’ll never reach general sale. The club even told their players to hold tight to their jerseys and not give them to fans or family but keep your chin up! AIK will release a similar away jersey on Saturday, 7:45 GMT. Just check their Instagram for more info.
The new InBedWithMaradona assignment is out and this time we were focusing on Buenos Aires. With my addiction to football kits, especially classic ones, I decided my piece would focus on the beautiful classic kits of Argentine giants, Boca and River.
The artwork below is something I created for personal use.
The new piece on IBWM is available to view here.
Fashion is one of the most globally anticipated and looked at industries and so is football so when the two combine, there is a combustion of excitement and explosion on social media. When a fashion icon like Kendall Jenner comes into the public eye rocking a retro Kappa Juventus top, then football nerds like us take notice. Below is Kendall Jenner donning the iconic Juventus x Kappa partnership and we love everything about it (she must have seen Mundial Magazine). A perfect piece of evidence that football is, 100%, the global game.
This isn’t the first time Kendall Jenner and the beautiful game have crossed paths. Back in 2015, Kendall and her supermodel friend Gigi Hadid, donned the shirts of PSG with respective names printed on the back during Paris Fashion Week. Rihanna and Travis Scott were also in presence.
Football is more than what goes on on the pitch. It’s a lifestyle. It’s permanent.
A package landed on our doormat this week with two new pickups in it. A new, sponsorless PSG shirt joined by a new AC Milan shirt to add to the collection. See the unboxing below.
This Milan shirt has been donned by the likes of Ronaldinho, Alexandre Pato, Andrea Pirlo, Alessandro Nesta, Clarence Seedorf, David Beckham and more. A real superstar line up took to the field for AC Milan back in the day and they played with style whilst looking slick in this Adidas shirt. This pick-up is the long sleeve version with a number ‘7’ printed on the back, which was worn by Alexandre Pato.
The PSG shirt is a sponsorless one which adds to my love for it. Now that the big ‘Opel’ logo has been removed, this simple blue and red ensemble adorned with a collar offers a very smart and sophisticated look. No name or number on the back, it has a real ‘football sartorialist’ look to it. Once worn by the 2000/01 squad which had Jay Jay Okocha, Nicolas Anelka, Laurent Robert, Mikel Arteta and Mauricio Pochettino.
Classic kits are something we love here at TCD. We don them with some cool trainers, a nice jacket and maybe a hat now and then. Football shirts are cool, wear them.