A new collaboration from Japanese brands CityBoysFC and Shukyu Magazine has landed and it’s as impressive as ever. Three new t-shirt designs, all coming in either black or white and three new socks. We’re being spoilt.

Ronaldinho, Kaka and Andrea Pirlo all paid homage to this time around, featuring on these simple but very cool t-shirts.

Each sock features a different colourway with a brilliant design. The Japanese lettering on the socks is a favourite aspect of mine.

Peep the Shukyu site here.

CityBoysFC has been a brand I’ve favoured for a while now and I am a big fan still. I’m sure they’d love to have your support as well, so go check ’em out here and cop some gear. They’ve got some great stuff.



Commercial giants, Pepsi, have released a new advert featuring some of the game’s biggest stars including Lionel Messi, Carli Lloyd, Toni Kroos and Marcelo. The stars come together for a kickabout in the streets, featuring paint filled balls.

Alongside this, they released a series of videos discussing each star’s favourite UEFA Champions League goals with the hashtag #LOVEITLIVEIT. Lionel Messi’s is below:


The school playground was a cruel environment where an ethos of survival of the fittest reigned – if you didn’t want to take part, then look the other way. Before we knew about the words capitalism or economics, we practiced their principles. Our currency wasn’t on the FOREX though, it was little bits of paper, much like other currencies, that weren’t tied to a nation-state, but given value that, to those on the outside could seem arbitrary. To those trading them, the value was directly tied to current events as well as prestige and exclusivity.

Panini stickers ruled the playground for years. Piles of dog-eared footballers would make the trip to school with us every day, held together by desperate elastic bands that were turning white at their most overstretched points. Once the book was filled, if we even bothered, we could show off and swap what we had. Phrases that were perfectly suitable, but nonetheless primitive jargon, entered our lexicon. Doublers and shinies, or stickers you had two or more off and ones that shone, were the making of a young person’s position in the school’s pecking order.

Since their inauguration in 1978, the Panini sticker album has been a phenomenon that transcends generational trends. Popular mainly among young boys, due to both their more widespread infatuation with football and proclivity to collect things – the stickers became an institution, a rite-of-passage that was eclipsed only by playing football itself.

Modena – the home of vinegar, Ferrari, Lamborghini, opera singer Pavarotti and Panini stickers. It all began at a newspaper kiosk run by brothers Benito and Giuseppe. Although they didn’t begin with football stickers, they were immediately successful. The debut year of business, 1961, saw 15 million packets of stickers sell. The North of Italy has always been the industrial capital and this ease-of-access to space and machinery helped their operation expand considerably. The following year the duo’s two other brothers, Franco and Umberto, joined their new family – that’s when it began to take off. A few years later they had the idea to move into football stickers. They didn’t look back.

If you venture up into your grandparent’s loft, they’re bound to have a dusty box with one of these early albums from your dad or uncle, stored somewhere between old match-day programme’s and a box of Subbuteo. They are part of football’s Holy Trinity of Cult Collectibles, and importantly, beyond the object itself, they carry nostalgia-inducing stories that are both personal to you, but with universal elements – the folk-tales of childhood, well worthy of future sociological study.

As would be expected, there are enthusiasts, and with that, the acknowledgement of particular years in the collection’s history.  In particular 1983, the first year that players were photographed in full kits. Considering the re-emergence of the retro sportswear fetish, the opportunity to admire whole kits from back when ‘shorts were short’, made this a vintage year for Panini. Remarkably though, thanks to a couple of player’s mischief, it was also the last year of the experimental format. Swansea City’s attackers Bob Latchford and Alan Curtis posed for the pictures in socks and slippers respectively. Fans were happy. The board wasn’t.

Such idiosyncrasies are what people yearn for now. As our contemporary embodiment of Panini stickers is the FIFA Ultimate Team pack, their contemporary uniformity can’t even touch our pre-tech excitement. The computer game franchise cleverly use a heart-stopping reveal sequence when showing the players you’ve got and videos online show the excitement (or rage) when people get the players they want (or don’t), but I would offer my opinion that nothing was more exciting than saving up your pocket money to buy as many packs as you could, before tearing them open on your bedroom floor. The trick was to be careful enough not to rip any cards whilst repeating the ones you wanted to get – a list of which existed in your head at all times.

Got it, got it, got it, need that one. It sounded out like a mantra spoken aloud by young footballing shamans when flicking through your mate’s stack, exercising the laws of supply and demand in the playground market. You’d announce when you were getting some more packs after school that day only to return the following day like a celebrity, with friends asking what ones you ended up getting to see if you could help them – not that they had to ask, you knew who they needed too. Some stickers tended to be popular while others were a little rarer, driving up their value.







If you believe that Panini evenly produced and distributed each sticker, then it’s fair to say that geographical differences were the deciding factor in certain cards scarcity. Growing up in Glasgow would make it a lot easier to find Hibs and Hearts players to trade – any Celtic or Rangers doubler would be used as decoration for schoolbooks and beyond. Some of these mysteriously near non-existent stickers had a gloriously ephemeral quality – the footballing shiny Charizard. If my memory serves me it was Gazza at Rangers, Henrik Larsson at Celtic and the shiny version of all of the club’s crests – they were peelable gold, a truly invaluable hand of cards.

Without the internet, this was the way we got to know squads and statistics, most of which we could name off by heart fairly early on into the season. Any stadium’s capacity or club’s year of formation was tattooed onto our brains – it was the gateway drug to a lifetime of footballing addiction. It isn’t fair to bash everything that came before now. Everyone’s childhood is a treasure-trove of memories. Endless days and nights kicking a ball around the park, the legendary free-kick you scored or the time you took it past four of your mates before chipping the keeper in the unforgiving rain. We all have our own memories like these, but that’s the beauty in Panini stickers, they’re a memory that we all have in common – and one that we always will.


By Edd Norval.


Last summer I went to Medellin for a week since I had just bought a new camera and absolutely loved Narcos.

The fact that my girlfriend cheated on me, allowing my mental health to reach its absolute abyss and me wanting to ”find myself” on a 2-month drug-laden trip in South America had absolutely nothing to do with it.

Medellin is called ”The City of Eternal Spring” and that slogan alone should make you want to pack your bags. You lot can have summer, I’m all for spring. And Medellin embodies spring. Spring is about anticipation. Excitement. Resurrection. Wearing your freshly bought spring trainers for the first time. It’s about showing off your new Adidas Gazelles to the cute barista (whose freckles are starting to show) at the local Starbucks. Getting rejected.

Not that you give two fucks. It’s spring. You’re immortal!

Medellin is struggling to fight off its reputation of being a dangerous city, but it’s certainly not struggling to show the opposite – if you actually go there. The city is located in a valley with steep hills and mountains surrounding the city centre, making it really hard for the poor population who live in the mountain barrios to access the city centre. This caused the city to invest in a ”Metrocable” (a shit load of gondolas connected to the metro system) that’s running up and down the hillsides for tourists to easily access the diverse and lush barrios, and most importantly, connecting all Medellin inhabitants.

Football is everywhere in the city. It’s painted on the walls and played in the streets. Its shouted from the bars. So obviously I had to attend a football game since the city hosts two major teams; Atlético Nacional and Independiente Medellin. They both share this magnificent 41 000 seated stadium that just oozes South America. The round shaped stands, the cracked cement, scary ass policemen that possibly have been instructed to beat the shit out of you, stray dogs (I always wondered why dogs are such a common type of pitch invader in South America. Turns out the stadiums are their home), 1,50 dollar beers and ultras staring at you with olive-sized pupils and gurning jaws.

Independiente Medellin, the footballing underdog in comparison to the bigger brother Atlético, played against Deportivo Cali in the quarter-finals of the Colombian Primera A when I was in town. Right up my alley. I never knew what it is like to support a winning team anyway. Then I heard that Pablo Escobar was buried with an I.M. flag wrapped around his torso, and it was settled. This was my South American team!

I hopped on the surprisingly modern and clean metro (it makes the metro of my hometown Stockholm look like absolute shit) down to the Atanasio Girardot Stadium to enjoy some Colombian football madness. I purchased a bootleg match jersey, some pork arepas and a well chilled Aguila (fuck right off Carlsberg, Aguila is the best beer in the world) from a street salesman. He insisted on me buying the jersey since ”the fans will fucking kill you, amigo” if I didn’t wear the home team colours. I took his advice, kindly rejected the cocaine he insisted on me buying since, again, ”the fans will fucking kill you, amigo” and entered the stadium.













The game ended 3-1 to my beloved new team. Unfortunately, Cali had won 4-1 at their place for the first leg of the quarter-finals, so I.M. got knocked out. I still enjoyed the game though. I tricked a steward into thinking I was a photographer by saying ”Soy un fotografero” and waving my camera in his face and got full access to the absolute madhouse of a stadium it was.

Medellin. I miss you more than my ex. Stay you.


Football and film have collided together over the years but only sometimes paying off and giving us something worth watching. However, around the world, there are annual film festivals showcasing some of the best film creations regarding football.

The focus of this post is the 2018 Yokohama Football Film Festival where Japanese brand, CityBoys FC, have designed the graphics for the festival and they are brilliant.

A piece of art featuring Roberto Baggio with his iconic haircut and fans holding up scarves, one of them holding a strip of film. A clever inclusion.

The film festival begins on the 11th February and will include films based on Juventus, Beitar Jerusalem FC and Celtic plus many more. The website is here.

Check out CityBoys FC here and look at their beautiful apparel and art.


We have seen the worlds of football and skate collide in the past with one of the most recognisable brands in the world, Adidas, combining international football shirts and famous skateboarders. This amalgamation of these two cultures has brought us some wonderful things and this product is no exception. I reveal to you, the D10S deck from 45/90FC.

Featuring one the greatest footballer to play the game (but you already know that), the deck is a something you’d hang on the wall rather than shred the streets on. A beautiful addition to your living room or bedroom’s decor.

45/90 FC is a brand of creatives working hard on products from t-shirts to furniture to bring us pieces showing their passion for sports. They say, “Whether you are the pro athlete, race car driver, the motorcycle riders living the dream or whether you are the ex All-American player, the auto and motorcycle tinkerer or collector, the Mechanic, the part-time boxer to the well-versed analysts, historians and commentators of vintage sports still living and breathing your passion this is the place is for you!”

This isn’t the only time 45/90 FC have collided the skateboarding world with the football one. They have released a Pele version of the skateboard as well.

If you want to pick up one of these, then check out 45/90’s website here.